How to Use Solo Ads Effectively

Eventually you’ll come to the point of wanting to learn how to use solo ads and do so effectively, efficiently, and economically. Solo ads are one of the most useful methods for growing your list of new, fresh subscribers to whom you can market your products, services, and provide information.


Many internet marketers utilize solo ads on a regular basis. A solo ad vendor is a person or entity who maintains a fresh list of members or subscribers who are interested in products within their niche topic of interest. The solo ad vendor continually ads new subscribers to their list by doing their own advertising and list maintenance.

You can access their list of email subscribers by purchasing a solo ad and a predetermined number of guaranteed clicks. When we talk of clicks here, we’re understanding that the vendor guarantees so many people will click on the link in your solo ad. This does not mean you will get that many subscribers to your list or that they will purchase anything. It only means that, say, out of your purchase of 100 clicks, 100 unique people will click on the link.

But, if you have an enticing ad, landing page, or offer then those clicks could result in an influx of new subscribers to your list for you to market to. Conversion rates vary depending on the offer and what the person feels is of value to them at that moment.

Questions to Ask a Solo Ad Vendor

When you’re considering solo ads and how to use solo ads effectively, you want to make sure the vendor you choose to do business with has a list that will be a good fit for your niche. And a good fit means the subscribers on his/her list need to be interested in what you have. So if you’re purchasing a solo ad to get subscribers to your blog about travel, you most likely don’t want a solo ad list that is interested in grocery coupons.

Here’s a few questions you should be prepared to ask your solo ad vendor BEFORE you purchase ad space.

  • What is the cost of their service?
  • How many unique clicks will you receive for the cost?
  • How long before your ad will be mailed out to the solo ad vendor’s list?
  • How does the vendor compile and obtain subscribers to their list?
  • How fresh is their list? Do they keep it fresh with new leads daily or is it an older list that continues to get inundated with ads (this means they could be not interested in receiving more ads or are turned off from the entire process).

How to Use Solo Ads to Your Benefit

There really is no better and faster way to build your list and get people in to see your offers than using solo ads. You benefit in numerous ways including fresh eyes to see your offer, a group of people that you can engage and provide information to, and the potential to increasing your revenues through purchases of your products of services.

People will sign up to your list because they have the impression that you have something unique and valuable to them. They perceive that your offer will solve a problem or ease a struggle they are having. Everyone wins in this scenario. Your solo ad vendor is there to sublet his list and earn money. The subscribers to his list are looking for information and relevant, valuable material. And you are looking for new subscribers and customers.

Try to remember a few key points to use solo ads effectively.

  • Have a good offer.
  • Have an enticing landing page.
  • Have an incentive to offer a prospect to entice them to subscribe (this could be a free report, ebook, training, or video. People like to obtain something for free, but it’s important that piece or incentive have value.
  • Follow through with bringing fresh content to your list without overburdening them with excessive emails.
  • Try to vary your solo ads when you purchase new ones so that subscribers don’t become too familiar with the offer you are promoting.

Solo Ads Build Your List of Subscribers

Simply put, building your subscriber list can be a long, arduous project until you realize how to use solo ads effectively. You can run classified ads, post on Facebook, Twitter, and numerous other social media platforms, you can run your offers through traffic exchanges and other systems, but in the end, solo ads are your best investment to build your own list and find customers for your products or services.

Remember to ask questions of your potential solo ad provider and make sure you get answers before you hand over your hard earned cash. Keep track of your results from each vendor and use more than one to determine the best conversion rates from their lists.

You will also want to be tweaking and testing your ad copy, landing page, incentives, and offers to see which convert the best. Getting the most out of your solo ad order is of primary importance to the success of your business.

Thank you for reading today. If you found this article helpful to you, please feel free to like, share, and comment.

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Email Marketing For Small Business


Build Your Sales Funnel With Email Marketing Services

Email marketing for small business on the internet has been and will continue to be one of the top methods of building continuity into your sales funnel.

If you’ve recently gotten involved with marketing anything online, you are going to want to be sure you have a good, strong sales funnel in place to drive your leads and subscribers through the system. You are looking for a particular result, which is a sale or a subscriber, so building a proper funnel is mandatory.

A sales funnel includes your website or lead capture page for an offer or small business opportunity that you wish to promote. The website can point people to a lead capture page. A lead capture page can be anything from a subscribe button to your blog or a full landing page that captures the information you require from your visitor and then redirects them to some information or a download of informational material like a e-book or report.

Once you have captured your visitor’s email address, your page should be connected to an email marketing for small business campaign. The email campaign is usually hosted with an autoresponder company or email marketing system.

And this is where the fun begins. How do you get an email marketing for small business campaign started?

Email Marketing Systems for Small Business

Rides on email

Internet marketers, small business owners, affiliate and network marketers, even not-for-profit entities use email marketing systems to build their subscriber base, provide information and training, and to develop a connection and relationship with their list members. Getting started can be a bit daunting at first.

Choose an email marketing provider that suits your budget, provides professional quality tools, and has a high level of positive reviews and customer service.

Autoresponder services need to be well organized, well run, and show a track history of providing top quality service both to you, the list owner, and to your subscribers. Always choose an email marketing system that protects your subscriber list from SPAM and does not share your list with any third-party company.

What Goes Into The Campaign?

Once you have chosen a reliable email marketing system, you will go through the company’s set-up process wherein you will fill out various details regarding the list you are building, how you want the header and footer information to read on the individual emails, and the delivery times of your emails.

You have an opportunity to fill out information that will provide Thank You responses to subscribers, personalization choices, stationary choices (templates), and any redirect URLs that may be necessary for your small business.

Once those pieces are completed, you are ready to start writing or importing your email marketing for small business campaign(s). This may be done by using the import or shared campaign codes if you have been given one through the business opportunity you are promoting. Or, you may create the emails yourself, from your own words, in order to more quickly develop a strong rapport with your subscribers.

Your Own Words or a Shared Campaign

When you’re just starting out and not sure how to write email marketing for small business or for an opportunity, you can go ahead and use the campaign created by your upline. It’s important to have something in the email marketing system for when subscribers enter the sales funnel at this end.

The problem with using a shared campaign is that the words are not yours. They are not written in your way of speaking. They won’t correspond with the way you write on your blog or how you talk. They are not you.

It’s important to be yourself as that is how you build relationships with others. They need to know you. But to get started, go ahead and load those in. Go through each and every email to be sure YOUR links are in there (not the writer’s or company’s), make sure the personalization data is correct, and check for spelling and grammatical errors. Then save the information, set the delivery options for time of day and how many days between each email, save that and you’re set.

Writing your own emails for your autoresponder is the best way to build a strong list. As was mentioned above, it’s you that your subscriber has submitted their information to. It’s you they want to get to know. And it’s you that must build a strong relationship with your list in order for them to trust, know, and like you.

Once you get used to the way that emails should be written, maybe study the shared campaign, subscribe to top marketers in order to see how they write their emails, you’ll find that you can write effective messages to your list that will far out sell the shared campaign messages.

Your small business depends on your ability to reach your market, your subscribers, and to build authority within your niche. Take a moment to check out this email marketing for small business system that fulfills all the necessary requirements for being a leader in the industry.