5 Tips to Building Your Email List

Email lists are the lifeblood of your online business. How do you get more subscribers to your list? Here are 5 tips to building your email list that will change the way your business engages.

What you want to be doing is building your email list of subscribers who want to know what you have to say. How do you find these people and how do you get them to subscribe and join your list? There are several ways and methods that could work well for you. Try to choose the ones you want to focus on first and make a strong effort to learn the best way to do it.

  • Build a landing page or subscribe page where you offer information that could solve a common struggle for your reader
  • Give away a free e-book, training, video, or audio file in exchange for the reader’s information.
  • Encourage people to visit your landing page or blog through your Facebook posts and comments
  • Advertise your site/blog/landing pages on classified ad sites with an appealing ad that encourages clickthroughs
  • Participate in forums or discussion groups where your profile page indicates the landing page you want people to visit

Building an email list takes time, a bit of work, and a good offer of information for potential readers and customers to engage in. You can produce your own document, PDF, ebook, video or audio file to offer, or you can purchase one ready made for you through various sites like Fiverr, ELance, ODesk.

The idea is that people like free things. If they perceive value in your offer, you will find that building your email list will happen quickly and rather effortlessly after you get up and running.

building your email listBuilding Your Email List Flow

You’ve just seen an awesome infographic that shows you the steps to building your email list with simple and easy to do methods.

The first step to any list building campaign is deciding how you will capture your leads. Are you going to use a landing page, a contact page, a subscribe box, an autoresponder or a software to capture those leads?

Choosing one or more options will allow you a more complete opportunity to capture and get on your list some names and email addresses of people who really want to know what you have to share.

As we’ve all ready talked about, you need to choose your offer or gift, set up your landing page/subscribe page/or software to capture the leads, set up your autoresponder to provide the free gift or information immediately to the subscriber and have some follow-up emails loaded in there; then you need to go out and advertise/market your pages via forums, discussion groups, advertising groups, traffic exchanges, classified ads…everywhere you can think of.

All that hard and tedious work will pay off if you remain consistent and persistent in advertising and drawing people to your offer. You’ll be building your email list with each ad you post, with each blog you write on, with each status post on Facebook.

If you need any assistance with setting your list building campaign up, feel free to contact us here at EasyWayWebMarketing for assistance. Remember to like, comment and share this post!


Email Marketing For Small Business


Build Your Sales Funnel With Email Marketing Services

Email marketing for small business on the internet has been and will continue to be one of the top methods of building continuity into your sales funnel.

If you’ve recently gotten involved with marketing anything online, you are going to want to be sure you have a good, strong sales funnel in place to drive your leads and subscribers through the system. You are looking for a particular result, which is a sale or a subscriber, so building a proper funnel is mandatory.

A sales funnel includes your website or lead capture page for an offer or small business opportunity that you wish to promote. The website can point people to a lead capture page. A lead capture page can be anything from a subscribe button to your blog or a full landing page that captures the information you require from your visitor and then redirects them to some information or a download of informational material like a e-book or report.

Once you have captured your visitor’s email address, your page should be connected to an email marketing for small business campaign. The email campaign is usually hosted with an autoresponder company or email marketing system.

And this is where the fun begins. How do you get an email marketing for small business campaign started?

Email Marketing Systems for Small Business

Rides on email

Internet marketers, small business owners, affiliate and network marketers, even not-for-profit entities use email marketing systems to build their subscriber base, provide information and training, and to develop a connection and relationship with their list members. Getting started can be a bit daunting at first.

Choose an email marketing provider that suits your budget, provides professional quality tools, and has a high level of positive reviews and customer service.

Autoresponder services need to be well organized, well run, and show a track history of providing top quality service both to you, the list owner, and to your subscribers. Always choose an email marketing system that protects your subscriber list from SPAM and does not share your list with any third-party company.

What Goes Into The Campaign?

Once you have chosen a reliable email marketing system, you will go through the company’s set-up process wherein you will fill out various details regarding the list you are building, how you want the header and footer information to read on the individual emails, and the delivery times of your emails.

You have an opportunity to fill out information that will provide Thank You responses to subscribers, personalization choices, stationary choices (templates), and any redirect URLs that may be necessary for your small business.

Once those pieces are completed, you are ready to start writing or importing your email marketing for small business campaign(s). This may be done by using the import or shared campaign codes if you have been given one through the business opportunity you are promoting. Or, you may create the emails yourself, from your own words, in order to more quickly develop a strong rapport with your subscribers.

Your Own Words or a Shared Campaign

When you’re just starting out and not sure how to write email marketing for small business or for an opportunity, you can go ahead and use the campaign created by your upline. It’s important to have something in the email marketing system for when subscribers enter the sales funnel at this end.

The problem with using a shared campaign is that the words are not yours. They are not written in your way of speaking. They won’t correspond with the way you write on your blog or how you talk. They are not you.

It’s important to be yourself as that is how you build relationships with others. They need to know you. But to get started, go ahead and load those in. Go through each and every email to be sure YOUR links are in there (not the writer’s or company’s), make sure the personalization data is correct, and check for spelling and grammatical errors. Then save the information, set the delivery options for time of day and how many days between each email, save that and you’re set.

Writing your own emails for your autoresponder is the best way to build a strong list. As was mentioned above, it’s you that your subscriber has submitted their information to. It’s you they want to get to know. And it’s you that must build a strong relationship with your list in order for them to trust, know, and like you.

Once you get used to the way that emails should be written, maybe study the shared campaign, subscribe to top marketers in order to see how they write their emails, you’ll find that you can write effective messages to your list that will far out sell the shared campaign messages.

Your small business depends on your ability to reach your market, your subscribers, and to build authority within your niche. Take a moment to check out this email marketing for small business system that fulfills all the necessary requirements for being a leader in the industry.


Must Have Internet Marketing Tools

Most Important Products Marketers Need

Your online business requires two must-have internet marketing tools in order to communicate with your audience. Communication, relationship building, and training are the ways that you build authority, retain subscribers, and promote your business. Do you know what two products you need the most?

Starting out in the internet marketing world with any business opportunity, affiliate marketing product, service or product of your own requires — yes, requires — a website. This is the most important of internet marketing tools and the first that you will purchase. What you put on the website, where you host it, and the content that you publish there will be the window to your business. Your success is dependent on that first introduction your readers or visitors have when they land on your page. Everything you do from here on out, starts with your website.

internet marketing tools

Here Are The Two Internet Marketing Tools – Choose Wisely



1) Website/domain hosting service.

Online businesses have come to the realization that having their very own, personally branded website provides ample opportunity for relationship building, networking, and authority within their chosen niche. Being able to make honest connections with visitors to your site helps build trust and loyalty to you, the entrepreneur. People want to follow and join with a person they trust — not a company or opportunity.

Having a website or blog, you need to be absolutely sure the internet marketing tools you use in conjunction with your site are reliable, operate cleanly, and provide you with enough training to make your ease of use simple.

Domain (or website) hosting sites are plentiful. But they are not all created equal when it comes to being reliable or easy to use. There are a few hosting companies that have stood the test of time and if you were to search online for the best of the best, you will see the most recommended hosting company, hands down, is Hostgator. The ease of use of their cPanel Dashboard, file transfer options, file manager system, and training are unsurpassed in the industry. Don’t take our word for it! Check out the thousands of reviews online and visit Hostgator’s site right here to take a tour.

2) Autoresponder Service

You have a business. Now you have a website or blog that is being hosted for you at a hosting company. What’s next?

Well, you are going to be getting traffic to your website and will be trying to build a relationship with those visitors. How are you going to do that? Your website, if carefully crafted with engaging content, will draw visitors to your site through search engine results, referrals, and well-placed links you’ve made through advertising.

Once your traffic has arrived, you want them to stay a while and subscribe to your website or join/purchase your product, service or opportunity. People generally do not buy anything on their first visit. You need a way to connect and communicate with your subscribers on a regular basis.

The second most important of the internet marketing tools is an autoresponder service that — just like your hosting company — offers reliability, ease of use, and a product that you can personalize to your needs and the needs of your audience.

An autoresponder service allows you to set up a series of emails to be sent to your subscribers at regular intervals in order to build a relationship and gain their trust. You want a company that can offer consistent email delivery options, follow up series and broadcast capabilities.

Again, follow-up email services abound on the internet for the use of entrepreneurs just like you. When researching internet marketing tools like a mailbot service, you want to explore the features, functions, and recommendations of each particular service.

A recent player in the field of autoresponders is proving to be one of the strongest, feature packed, easy to use, and affordable systems on the market today. Thousands of online business owners have fired their other email sending programs in favor of Pure Leverage and have found that the services provided are worth far more than the monthly subscription cost.

Internet Marketing Tools Begin With Two Simple Products

As you see, there are two very simple tools that you need as an online business owner — a domain hosting company for your website and an autoresponder service to stay connected with your audience. Do your research, compare the features, and check out the reviews to make the best decision when you purchase your internet marketing tools.


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