Email Marketing For Small Business


Build Your Sales Funnel With Email Marketing Services

Email marketing for small business on the internet has been and will continue to be one of the top methods of building continuity into your sales funnel.

If you’ve recently gotten involved with marketing anything online, you are going to want to be sure you have a good, strong sales funnel in place to drive your leads and subscribers through the system. You are looking for a particular result, which is a sale or a subscriber, so building a proper funnel is mandatory.

A sales funnel includes your website or lead capture page for an offer or small business opportunity that you wish to promote. The website can point people to a lead capture page. A lead capture page can be anything from a subscribe button to your blog or a full landing page that captures the information you require from your visitor and then redirects them to some information or a download of informational material like a e-book or report.

Once you have captured your visitor’s email address, your page should be connected to an email marketing for small business campaign. The email campaign is usually hosted with an autoresponder company or email marketing system.

And this is where the fun begins. How do you get an email marketing for small business campaign started?

Email Marketing Systems for Small Business

Rides on email

Internet marketers, small business owners, affiliate and network marketers, even not-for-profit entities use email marketing systems to build their subscriber base, provide information and training, and to develop a connection and relationship with their list members. Getting started can be a bit daunting at first.

Choose an email marketing provider that suits your budget, provides professional quality tools, and has a high level of positive reviews and customer service.

Autoresponder services need to be well organized, well run, and show a track history of providing top quality service both to you, the list owner, and to your subscribers. Always choose an email marketing system that protects your subscriber list from SPAM and does not share your list with any third-party company.

What Goes Into The Campaign?

Once you have chosen a reliable email marketing system, you will go through the company’s set-up process wherein you will fill out various details regarding the list you are building, how you want the header and footer information to read on the individual emails, and the delivery times of your emails.

You have an opportunity to fill out information that will provide Thank You responses to subscribers, personalization choices, stationary choices (templates), and any redirect URLs that may be necessary for your small business.

Once those pieces are completed, you are ready to start writing or importing your email marketing for small business campaign(s). This may be done by using the import or shared campaign codes if you have been given one through the business opportunity you are promoting. Or, you may create the emails yourself, from your own words, in order to more quickly develop a strong rapport with your subscribers.

Your Own Words or a Shared Campaign

When you’re just starting out and not sure how to write email marketing for small business or for an opportunity, you can go ahead and use the campaign created by your upline. It’s important to have something in the email marketing system for when subscribers enter the sales funnel at this end.

The problem with using a shared campaign is that the words are not yours. They are not written in your way of speaking. They won’t correspond with the way you write on your blog or how you talk. They are not you.

It’s important to be yourself as that is how you build relationships with others. They need to know you. But to get started, go ahead and load those in. Go through each and every email to be sure YOUR links are in there (not the writer’s or company’s), make sure the personalization data is correct, and check for spelling and grammatical errors. Then save the information, set the delivery options for time of day and how many days between each email, save that and you’re set.

Writing your own emails for your autoresponder is the best way to build a strong list. As was mentioned above, it’s you that your subscriber has submitted their information to. It’s you they want to get to know. And it’s you that must build a strong relationship with your list in order for them to trust, know, and like you.

Once you get used to the way that emails should be written, maybe study the shared campaign, subscribe to top marketers in order to see how they write their emails, you’ll find that you can write effective messages to your list that will far out sell the shared campaign messages.

Your small business depends on your ability to reach your market, your subscribers, and to build authority within your niche. Take a moment to check out this email marketing for small business system that fulfills all the necessary requirements for being a leader in the industry.


Leave a Comment