How to Use Solo Ads Effectively

Eventually you’ll come to the point of wanting to learn how to use solo ads and do so effectively, efficiently, and economically. Solo ads are one of the most useful methods for growing your list of new, fresh subscribers to whom you can market your products, services, and provide information.


Many internet marketers utilize solo ads on a regular basis. A solo ad vendor is a person or entity who maintains a fresh list of members or subscribers who are interested in products within their niche topic of interest. The solo ad vendor continually ads new subscribers to their list by doing their own advertising and list maintenance.

You can access their list of email subscribers by purchasing a solo ad and a predetermined number of guaranteed clicks. When we talk of clicks here, we’re understanding that the vendor guarantees so many people will click on the link in your solo ad. This does not mean you will get that many subscribers to your list or that they will purchase anything. It only means that, say, out of your purchase of 100 clicks, 100 unique people will click on the link.

But, if you have an enticing ad, landing page, or offer then those clicks could result in an influx of new subscribers to your list for you to market to. Conversion rates vary depending on the offer and what the person feels is of value to them at that moment.

Questions to Ask a Solo Ad Vendor

When you’re considering solo ads and how to use solo ads effectively, you want to make sure the vendor you choose to do business with has a list that will be a good fit for your niche. And a good fit means the subscribers on his/her list need to be interested in what you have. So if you’re purchasing a solo ad to get subscribers to your blog about travel, you most likely don’t want a solo ad list that is interested in grocery coupons.

Here’s a few questions you should be prepared to ask your solo ad vendor BEFORE you purchase ad space.

  • What is the cost of their service?
  • How many unique clicks will you receive for the cost?
  • How long before your ad will be mailed out to the solo ad vendor’s list?
  • How does the vendor compile and obtain subscribers to their list?
  • How fresh is their list? Do they keep it fresh with new leads daily or is it an older list that continues to get inundated with ads (this means they could be not interested in receiving more ads or are turned off from the entire process).

How to Use Solo Ads to Your Benefit

There really is no better and faster way to build your list and get people in to see your offers than using solo ads. You benefit in numerous ways including fresh eyes to see your offer, a group of people that you can engage and provide information to, and the potential to increasing your revenues through purchases of your products of services.

People will sign up to your list because they have the impression that you have something unique and valuable to them. They perceive that your offer will solve a problem or ease a struggle they are having. Everyone wins in this scenario. Your solo ad vendor is there to sublet his list and earn money. The subscribers to his list are looking for information and relevant, valuable material. And you are looking for new subscribers and customers.

Try to remember a few key points to use solo ads effectively.

  • Have a good offer.
  • Have an enticing landing page.
  • Have an incentive to offer a prospect to entice them to subscribe (this could be a free report, ebook, training, or video. People like to obtain something for free, but it’s important that piece or incentive have value.
  • Follow through with bringing fresh content to your list without overburdening them with excessive emails.
  • Try to vary your solo ads when you purchase new ones so that subscribers don’t become too familiar with the offer you are promoting.

Solo Ads Build Your List of Subscribers

Simply put, building your subscriber list can be a long, arduous project until you realize how to use solo ads effectively. You can run classified ads, post on Facebook, Twitter, and numerous other social media platforms, you can run your offers through traffic exchanges and other systems, but in the end, solo ads are your best investment to build your own list and find customers for your products or services.

Remember to ask questions of your potential solo ad provider and make sure you get answers before you hand over your hard earned cash. Keep track of your results from each vendor and use more than one to determine the best conversion rates from their lists.

You will also want to be tweaking and testing your ad copy, landing page, incentives, and offers to see which convert the best. Getting the most out of your solo ad order is of primary importance to the success of your business.

Thank you for reading today. If you found this article helpful to you, please feel free to like, share, and comment.

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