Archives for October 2013

Email Marketing For Small Business


Build Your Sales Funnel With Email Marketing Services

Email marketing for small business on the internet has been and will continue to be one of the top methods of building continuity into your sales funnel.

If you’ve recently gotten involved with marketing anything online, you are going to want to be sure you have a good, strong sales funnel in place to drive your leads and subscribers through the system. You are looking for a particular result, which is a sale or a subscriber, so building a proper funnel is mandatory.

A sales funnel includes your website or lead capture page for an offer or small business opportunity that you wish to promote. The website can point people to a lead capture page. A lead capture page can be anything from a subscribe button to your blog or a full landing page that captures the information you require from your visitor and then redirects them to some information or a download of informational material like a e-book or report.

Once you have captured your visitor’s email address, your page should be connected to an email marketing for small business campaign. The email campaign is usually hosted with an autoresponder company or email marketing system.

And this is where the fun begins. How do you get an email marketing for small business campaign started?

Email Marketing Systems for Small Business

Rides on email

Internet marketers, small business owners, affiliate and network marketers, even not-for-profit entities use email marketing systems to build their subscriber base, provide information and training, and to develop a connection and relationship with their list members. Getting started can be a bit daunting at first.

Choose an email marketing provider that suits your budget, provides professional quality tools, and has a high level of positive reviews and customer service.

Autoresponder services need to be well organized, well run, and show a track history of providing top quality service both to you, the list owner, and to your subscribers. Always choose an email marketing system that protects your subscriber list from SPAM and does not share your list with any third-party company.

What Goes Into The Campaign?

Once you have chosen a reliable email marketing system, you will go through the company’s set-up process wherein you will fill out various details regarding the list you are building, how you want the header and footer information to read on the individual emails, and the delivery times of your emails.

You have an opportunity to fill out information that will provide Thank You responses to subscribers, personalization choices, stationary choices (templates), and any redirect URLs that may be necessary for your small business.

Once those pieces are completed, you are ready to start writing or importing your email marketing for small business campaign(s). This may be done by using the import or shared campaign codes if you have been given one through the business opportunity you are promoting. Or, you may create the emails yourself, from your own words, in order to more quickly develop a strong rapport with your subscribers.

Your Own Words or a Shared Campaign

When you’re just starting out and not sure how to write email marketing for small business or for an opportunity, you can go ahead and use the campaign created by your upline. It’s important to have something in the email marketing system for when subscribers enter the sales funnel at this end.

The problem with using a shared campaign is that the words are not yours. They are not written in your way of speaking. They won’t correspond with the way you write on your blog or how you talk. They are not you.

It’s important to be yourself as that is how you build relationships with others. They need to know you. But to get started, go ahead and load those in. Go through each and every email to be sure YOUR links are in there (not the writer’s or company’s), make sure the personalization data is correct, and check for spelling and grammatical errors. Then save the information, set the delivery options for time of day and how many days between each email, save that and you’re set.

Writing your own emails for your autoresponder is the best way to build a strong list. As was mentioned above, it’s you that your subscriber has submitted their information to. It’s you they want to get to know. And it’s you that must build a strong relationship with your list in order for them to trust, know, and like you.

Once you get used to the way that emails should be written, maybe study the shared campaign, subscribe to top marketers in order to see how they write their emails, you’ll find that you can write effective messages to your list that will far out sell the shared campaign messages.

Your small business depends on your ability to reach your market, your subscribers, and to build authority within your niche. Take a moment to check out this email marketing for small business system that fulfills all the necessary requirements for being a leader in the industry.


Which Blogging Tips Are Most Important?

Which Blogging Tips Are Most Important?

That’s a trick question, of course. Blogging tips are important to consider as long as you also take note of the source and be aware of the industry in which you are blogging. There are a fair handful of useful and specific methods to build your blog, followers, subscribers, and traffic that take only a few minutes to implement.

Online and offline businesses encounter tremendous amounts of changes on a constant basis. Your blog is an excellent way to keep your customers, clientele, subscribers, and readers up to date on the latest and best practices within your industry.

To build a successful blog, let’s look at three top blogging tips that will surely improve your overall confidence and boost your readership.

blogging tips in letterpress type

1) Blog on your own domain.

2) Post your articles on a regular basis.

3) Keep your material relevant to your niche market.

Why Should You Blog On Your Own Domain?

There are many blogging platforms on the Internet that provide a free place for you to post content. Free is not always best. In this case, free blog platforms generally restrict your usage to non-commercial endeavors. They often frown upon advertising/banner placement anywhere unless you are paying for the privilege. And it’s hard for your readers to find you when your address looks like everyone else.

Blogging on your own domain means that you have purchased the name of the domain, you personally host it at a hosting service (or on your own server), you’ve installed WordPress or a similar blogging framework, and you are solely responsible for the content on the website. No one can tell you what you can or cannot place on your blog, whether that be advertising, affiliate links, videos, audios, or any other type of media engagement.

People find you by your domain name or your personal name. You build a following of loyal subscribers who are waiting to see what you will next post and how useful that information will be. This is basically branding yourself online through blogging. People want to know you, your style, the information you bring to the table, and they want to trust you. This is your chance to be totally and fully in charge of your business.

Blogging Tips Include Posting Consistently

Posting content to your blog needs to be done regularly and consistently. It doesn’t matter if you post one a week, once a day, or once every six hours. The point is once you decide on a regular posting schedule, you need to stick with it. Readers become accustomed to seeing your blog posts on a specific interval. So if they are used to seeing something from you daily, then you don’t post for a week, they may very well think you’ve given up.

Likewise, if you generally only post once a week, then suddenly decide to post daily, many people will miss those posts. They are only expecting them on a particular day or time. Posting your content consistently, as much as possible, will be one of the best blogging tips you will hear of. Make your impression and stay the course.

Relevant Content Rounds Out Our Blogging Tips For Today

Relevant content. What does that mean? Simply write about topics within your niche — most of the time. You don’t have to always, always write about your niche, but for the search engines to pay you attention, reward you for producing excellent and informative content, you want to stay within your niche topic as much as possible.

Let’s say your niche is the financial industry. You write about current financial trends, mergers with major companies as players, people who are making a difference within the industry, changes that affect tax payers countrywide. Can you throw in a little human interest story? Sure. Just don’t make a habit of it. Keep your blog true to its roots and on topic.

When you first start out blogging, you may have heard people give you blogging tips that included “write about anything you want to.” Well, there is certainly a time and place for that type of blogging, but usually only on a personal blog that you share with your friends and family. If you’re building a business online, your blog needs to reflect the character, values, and mission of your business and industry.

Blogging Tips Are Simple To Follow

As we just learned, there are three top blogging tips to remember before anything else:

1) Blog on your own domain.

2) Post content consistently and regularly.

3) Keep your posting material relevant to your niche topic.

There are many more blogging tips that professional bloggers have learned over time. These three items above are simply very basic, realistic tips that will keep your blog on the right path to success.

If you enjoyed this article, remember to like, comment and share for others to read as well. We’re always interested in talking with other bloggers or those of you who are interested in starting a blog. Be sure to connect with us on Facebook or contact us directly.